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In an effort to effectively engage younger audiences, the Biden Administration has enlisted the support of TikTok influencers to shed light on pressing issues such as Russia’s invasion of Ukraine and the soaring inflation plaguing the United States, Your Content has learned.
By leveraging social media platforms, the administration aims to counteract Russian propaganda and provide clarity on the causes behind escalating gas prices.
One prominent TikToker, 18-year-old Ellie Zeiler with over 10 million followers, recently shared a video elucidating the factors contributing to the expensive cost of fuel.
Critics argue that Biden’s strategy is an attempt to divert attention from the fact that inflation had been a significant concern even before the Russian invasion of Ukraine. Nonetheless, the White House held a virtual briefing last week, bringing together approximately 30 influential social media personalities.
During the call, Jen Psaki, alongside other officials, emphasized the administration’s collaborative efforts with allies to address these challenges effectively.
By tapping into the popularity and reach of TikTok, the Biden Administration aims to inform and engage younger generations in the ongoing discussions surrounding the nation’s cost-of-living crisis, according to The Daily Advent.
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