Bud Light’s vice president said she wanted to update its ‘fratty’ branding with ‘inclusivity’ days before Dylan Mulvaney’s partnership was unveiled, Your Content has learned.
Alissa Heinerscheid spoke on a business podcast on March 30 to claim that the Anheuser-Busch beer had been ‘in decline for a really long time’
The Harvard grad stated that it was essential that the brand attract more female and younger drinkers because otherwise ‘there will be no future for Bud Light’
Heinerscheid gave her expertise just three days before a furious backlash was unleashed on the company when it partnered with trans influencer Mulvaney,‘according to Fox News.
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