Bud Light has resorted to handing out free beer as the brand’s efforts to squash the backlash to its Dylan Mulvaney deal become increasingly desperate, Your Content has learned.
Bosses at Bud Light have from a free crate of beer to distributor employees in a desperate effort to recovery to the Dylan Mulvaney backlash.
The brand will also increase marketing spending and accelerate ad production.
Sales have plummeted since the brand partnered with the controversial trans influencer,‘according to The Wall Street Journal.
—
Your Content for the latest updates. Have a story or news tip? Contact our 24/7 newsroom at 833.336.8013 or e-mail our tip line: [email protected].