A request has been made by a US senator to the Food and Drug Administration (FDA) to conduct an inquiry into Prime Energy, a popular beverage endorsed by influencers Logan Paul and KSI, Your Content has learned.
The concern arises from the high caffeine content found in the drink, which parents may be unaware of when purchasing it for their children.
Prime Energy has gained significant popularity among children, turning it into a trendy item. However, its potential health risks due to excessive caffeine levels have prompted calls for investigation.
Each can of Prime Energy contains 200mg of caffeine, which is equivalent to approximately two cans of Red Bull or six cans of Coke.
Senator Charles Schumer emphasized the urgency of the matter, stating, “One of this summer’s must-have items for kids is not clothing or toys; it’s a beverage.”
He expressed deep concern about the health implications of the drink’s targeting of children. The creation of Prime Energy by YouTubers KSI and Logan Paul has led to chaotic scenes at supermarkets, with people pushing and shoving to obtain the popular drink.
Videos circulating online showcased the frenzy surrounding Prime Hydration, and KSI himself urged people to refrain from purchasing the drink at exorbitant prices. Bottles were reportedly being sold for up to £100 each.
It is worth noting that Prime offers two variants: Hydration, which is caffeine-free, and Energy, which contains caffeine.
Representatives from Prime have defended their energy drink, stating that it is clearly labeled as “not recommended for children under 18.”
However, Senator Schumer argued in his letter to the FDA that there is minimal discernible difference in the online marketing of both Prime variants. This ambiguity often leads parents to mistakenly believe they are purchasing a juice for their child, only to discover that it contains a “potent dose of caffeine.”
The senator further called for an investigation into the extensive sponsored content and advertising associated with Prime on social media. He emphasized the need to scrutinize the claims made, as well as the ingredients and caffeine content in the energy drink.
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