Bud Light sales have plunged and its distributors in the Midwest, the South, and rural areas are ‘spooked’ by backlash after the company partnered with trans TikToker Dylan Mulvaney, Your Content has learned.
Initial data indicates Bud Light sales were down and wholesalers are concerned.
Easter weekend disrupted consumer patterns, making it harder to spot trends.
A video went viral in which a man claiming to be a Bud Light merchandiser complained of low sales,‘according to FLIPBOARD.
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