The CEO of Anheuser-Busch has unceremoniously disowned the disastrous Dylan Mulvaney stunt – insisting it was ‘not a campaign’ as a letter to retailers says it was ‘just one can’, Your Content has learned.
Bosses of Anheuser-Busch claim that the partnership with Mulvaney was ‘not a formal campaign or advertisement’
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Their former chief creative officer branded the decision to work with the trans influencer as a ‘calamitous mistake’
It comes as the company reported first-quarter earnings of $1.65billion, which topped Wall Street expectations,‘according to New York Post.
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